Here at Bailey Commercial I like to keep things simple.
My day rate is £300 plus travel at 20p a mile.
Half day is £150 plus the same travel rate.
Images, well that depends on what you want to use them for. Licensing is as follows:-
Small business use for websites is FREE. Company headshots are FREE.
International business rates for website use is £25 per image.
Printed media for UK use is £10 per image.
Printed media for worldwide use is £25 per image.